In the age old question of what came first the chicken or the egg, we can rephrase and ask the same of celebrities and fans. To acquire a fan base, must you be a celebrity first or having fans is what propels you to be a celebrity?
I lean to the idea that it takes fans which will propel someone or something into the celebrity status roll. Fans are why artists keep working hard at being seen or heard. Fans are the adrenaline that supports the artist.
In a recent study, it has become apparent that in today's world there are more celebrities than fans. A current ratio of celebrity to fan is 52:48 and is due to multiple factors. (Avant News, Study: American Celebrities Now Outnumber Fans)
With the rise of new artists reaching for celebrity status, it appears the fans are a huge commodity that needs attention. As an upcoming artist/celebrity, you are doing videos, interviews on TV and radio, touring and being seen at events, but are you talking to your fans? Regularly?
Fans can be high maintenance and require attention. When silence is too lengthy fans may not hear you when you make an announcement. Social media is an excellent tool to keep fans up to date and in your loop. There are numerous topics and information that can be shared without being on tour and tour/performance isn't the only information to share.
Companies like 24/7 Live Reps, can fill the gap between the artist, agency and fans by being available to your fans and interacting with them regularly. We are only about social media and fill the niche where the fans are actively present. Let us help maintain your current fans while building your fan base. Who knows, you may become a star in record time because your fans are excited, loyal and spreading the word. For more information reply to the blog, follow @247livereps on Twitter or email us.
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